What if you could make more precise innovation choices? What if your customers were fiercely loyal? And what if the people you sell to became your biggest champions? It can happen but it requires something you probably haven't heard in too many branding or business development meetings....it requires empathy. Empathy is the future of branding.
Empathy requires more than data points and research, it requires that you experience each aspect of your brand from their perspective. We're fiercely loyal to brands that take the time to know us and anticipate our needs. The brands that learn to make decisions through the lens of empathy will be the ones that thrive in 2018.