Ready to grow your business? Focus on trust....not money!!!
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We have it all wrong!  We talk about getting more sales, growing the business by revenue....and it usually feels like we're chasing a rainbow.  Trust is what we should be pursuing because Trust is the currency of business!

How do we create trust in our business?

1. Put people at the center of everything.
2. Define and live out your values.
3. Deliver consistently on your brand promise.

Three ways branding will help your startup succeed
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Your startup needs more than a great product and visual identity....it needs a strong brand strategy.  A true brand consists of strategy(why), narrative (who) and experience (how and what). Here are three ways that true branding will help your start up.

 

1. It helps you stand out from the others

2. It provides clarity for your customers

3.It provides inspiration for your talent

, podcastJack Fussell
Empathy: The Future of Branding
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What if you could make more precise innovation choices?  What if your customers were fiercely loyal?  And what if the people you sell to became your biggest champions? It can happen but it requires something you probably haven't heard in too many branding or business development meetings....it requires empathy.  Empathy is the future of branding.

Empathy requires more than data points and research, it requires that you experience each aspect of your brand from their perspective.  We're fiercely loyal to brands that take the time to know us and anticipate our needs.  The brands that learn to make decisions through the lens of empathy will be the ones that thrive in 2018.

 

, podcastJack Fussell
Growth is Not A Strategy
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Contrary to popular belief, growth is not a strategy....it's actually the result of a strategy.  In order for a strategy to work you need it to work with two main audiences: your customers and your employees.  Neither of these will rally around a strategy of growth.  They want more from you and your business deserves more from you. What do you think?

 

 

, podcastJack Fussell